The Digital Foundation

When tackling a digital project, it may become overwhelming. Between the foreign terms and technical thingamabobs that you might need, a digital project can be halted in it’s tracks very quickly if you don’t have the time to research.  But, let’s try and get you back on the rails! The best way to start a digital project is with a solid foundation. In many cases, that is a strong website. Let’s explain.

What is a strong website?

A website that is working for you on all fronts. Your website is the online store-front of your business: people who are intimidated or wary about your business from the outside are less likely to turn to conversions, or buy your products and services. So how can you build a stronger website? Think about content, design and SEO.

What is SEO?

Simply, Search Engine Optimization (SEO) is a term for the methods of increasing your website’s visibility on search engines. There are many factors (there are about 200 hundred!) that influence your website’s ability to be ranked in search engines. There are things you can do on your own website, and having other websites linking to yours that will all factor into better SEO. It is not a proven science but there are things you can do to help! Essentially, good SEO results in higher positions when relevant search terms are used in Google for example. Bad SEO will leave your site on page 6 of search results, and no one wants to be there. We have a circulating joke in the digital marketing industry: Where’s the best place to hide a dead body? Page two of Google search results. Not our joke, but you get the point.


How Can I make My Website Better?

Evaluate if your website design reflects your brand. Could it use a refresh? Are the photos out of date? Can you easily access content (blogs, news, services) on your website? Do you update your blog? Do you want a blog? Is the language accessible? All of these are good questions to be asking when deciding to start a website project. You want your website to be the foundation of all other digital projects, so make sure it is working for you!

Of course, we can help you with your next website project, from project management to building. Let our experts take you through all of the steps and make your website a strong foundation for your upcoming digital marketing projects.

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