Social Media Trends 2018 When asked “What is new in Social Media?” I have been jumping all over a few thoughts that we think will be big in 2018. 1. Influencers Brands are showing up everywhere and people WANT to be influencers. Products that you can relate to as a user are making big waves in social…
Goals Recently asked, “Why do you want to start a digital marketing company?”, my answer led me back to the experiences I have gained that got me to this point and the goals I’ve established along the way. With a background in Sociocultural Anthropology from Western, I quickly realized I like trying to understand people and…
The Digital Foundation When tackling a digital project, it may become overwhelming. Between the foreign terms and technical thingamabobs that you might need, a digital project can be halted in it’s tracks very quickly if you don’t have the time to research. But, let’s try and get you back on the rails! The best way…
The Down Low on Social What is the difference between organic reach and paid reach on social media? Let’s have a look! Organic Reach on Social Media Basically, this is the unpaid portion of posts on social media. They are often updates about businesses, friends, or your weekend adventures. These posts are “organic” because their…
Video Advertising I see it quite often, people put a LOT of effort into making great videos. All of the time editing and making sure it is perfect, and then they post it online to social media. Tadah! But, with such low organic reach, your video is likely not reaching the right people. Even people…
How Do I Start Digital Advertising? Have you thought about trying online advertising but aren’t sure what to start? Do you have a website and social media accounts? You may already be on your way to starting digital advertising but here are a few things to keep in mind before you start. Always make sure…